Layerly is an iOS skincare companion that helps you run a real AM/PM routine — not just a messy to-do list of products.

Problem it solves
 Many people own plenty of serums, toners, and moisturizers, yet still stand at the sink guessing the order, skipping steps, buying duplicates, or losing track of PAO and expiry dates. The hard part isn’t shopping — it’s keeping a simple habit that actually sticks.

Key features
 • Separate morning and evening stacks, sorted in the correct layering order
 • Guided step-by-step routine player so you don’t mix or skip layers
 • Personal shelf for products you own, with notes, photos, and PAO/expiry tracking
 • Optional daily glow check-in photos for an on-device progress timeline
 • Streaks, reminders, and calendar views to stay consistent
 • Optional Pro upgrades for Progress timeline, archive history, expiry alerts, and backup

Who it is for
 People who care about skincare but struggle to stay consistent — especially anyone with a growing shelf who wants clearer AM/PM routines, less mental load, and a simple way to see progress over time. Ideal for habit-builders, not clinical diagnosis or skin analysis.

How to get started
 Available on iPhone via the App Store. Download Layerly, add a few products to your shelf, set your AM and PM stacks, then start a routine. Free to begin; Pro unlocks advanced Progress and backup features.

What makes it different
 Unlike generic habit trackers or product catalogs, Layerly is built around skincare layering: the right order, separate day/night flows, shelf honesty, and optional photo check-ins stored on your device. It’s designed to reduce decision fatigue at the sink — so your routine becomes something you finish, not something you abandon by Wednesday.